Jalan 10-Day Coupon Sale: three dates to set an alarm for every month

Jalan, one of Japan's two biggest hotel booking sites, runs a sale from the 20th to the 29th of every month. The coupons arrive on three dates.
The three dates
| In Japan | In November (ET) | What happens |
|---|---|---|
| 15th, 10am | Sat Nov 14, 8pm | Some coupons are released early |
| 20th, 10am | Thu Nov 19, 8pm | Booking opens and the full set of coupons arrives |
| 22nd, 10am | Sat Nov 21, 8pm | More coupons are added |
Jalan notes that the dates can move around long holidays.
How much it saves
- Coupons of up to ¥10,000 for hotels on Jalan (a few excluded)
- Jalan says sale plans booked with a coupon come out up to 36% cheaper
- In Jalan's own example, a stay for two went from ¥47,300 to ¥37,800 with a coupon. That is ¥9,500 off.
What Jalan itself recommends
- Claim coupons on the 15th so you are not doing it in a rush on the 20th.
- Shortlist your hotels before the 20th.
- On the 20th at the start time, check the coupon works for your hotel, then book.
- Come back on the 22nd for the added coupons.
The coupons have a limited number of uses. Jalan warns that the bigger ones can run out even while the sale is still on.
Checked against the official Jalan pages on Nov 12, 2026.
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