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Jalan vs Rakuten Travel: Japan’s two biggest hotel sites compared

Japanese guest room with sliding paper doors

Rakuten Travel has 12.5M monthly users in Japan, Jalan 11M. Here is how they differ for coupon hunters.

Most Japanese travelers book hotels on one of two sites. Both list almost every hotel in Japan, and both give out limited-time coupons.

JalanRakuten Travel
Run byRecruitRakuten
Monthly users in Japan*11M12.5M
English siteYes, but no couponsYes, with fewer coupons
Big coupon events10-Day Coupon Sale, Special Week, Coupon FestivalCoupon Festival, seasonal sales, Super Sale
Regional subsidiesYesYes

*Monthly smartphone users, Nielsen Mobile NetView, Aug 2026.

Our advice

Make a free account on both before your trip. Coupons on the two sites drop on different days, so having both lets you grab whichever is live when you book.

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